You Set The Limit
You are in total control of the budget. We agree on a strict daily limit (e.g., R200/day). The system then sets a hard monthly cap (e.g., R6,000). You can also select your own custom monthly cap. The daily limit is the daily budget you give Google & Meta to spend on promoting your business to traffic. The higher your budget, the more traffic you receive. Once both of the limits are set, the platform is then mathematically locked. By law, Meta and Google cannot spend a single cent over your approved monthly cap. You only pay for the exact traffic you receive. So If a month is quiet, Google & Meta will not spend your whole budget & you won't be charged for the remaining amount.

The Billing Threshold:

Meta & Google do not charge you a lump sum upfront. Instead, they run on a "billing threshold" (like a bar tab). Your linked credit/debit card is charged automatically in smaller increments (eg: every time your ad spend amount reaches R500) or at the end of the month, whichever comes first. As time goes on and Google/ Meta trusts you more, the billing will be in larger incriments.

Direct Billing (No "Middleman Markups")

100% of your ad budget goes directly to Meta or Google. Barnett Co. never touches the money spent on advertisement (also known as "ad spend") and does not receive a single cent as profit. (Note: Meta applies standard 15% RSA VAT to these charges, unfortunately). We charge a service fee on-top to manage & optimize everything, ensuring your business is getting properly advertised while maximizing your ROI.